'Bring Me to Life' Analysing the original video

Before creating our music video to the chosen song 'Bring me to Life' by Evanescence, I believe that it will be beneficial to analyse to the original video for the song. Hopefully by doing this I will be able to see what codes and conventions of the Rock genre and music videos are used.

 In the first shot of the opening of the video conventions of music videos have been used straight away through emphasized diegetic sounds of the wind and cars, as the camera pans and sweeps through the city sky scape. The slow panning movement is in time with the tempo and pace of the song making it feel almost ghost/spirit like which can be associated with the gothic genre. However this movement can also be decoding as if the audience were on a helicopter which is supported by the helicopter sounds. The camera is constantly moving until we reach the window of a peacefully sleeping girl, as the camera passes through the window into the room the wind sounds are no longer giving the idea of reality.
 As the heavier beat begins the mood of the video changes as we are shown the singer falling which is mirrored by the girl in bed fidgeting representing her discomfort, this suddenly changes the dreamy feel into a nightmare which is coded with the music genre. However as the girl falls she is angelic as her arms out and seems happy to be falling, which is the opposite to what is seen in the bedroom. The music at this point is parallel to the images being shown, despair, fright and scared with is reflected through the heavy guitars. This fright and despair is also shown through the quick edits, which are discomforting to the audience but at the same time reminding that this is a music video, just a show. 
 In some music videos the band and performance is separate from the narrative, this is distinguished through a different setting e.g. a stage. However in this video the performance is part of the narrative as they are set in a room above the bedroom, the setting of sound proofed walls code for the loud music of the genre.
 As a whole the video is set in a dream state and is very unrealistic as all music videos are. This state is constant as no one pays the character attention as she walks along the window ledges and in the editing a ghosting effect has been used.