Low-angle shots
"Low angle shots are used more extensively in music videos, partly because they reproduce relations among the audience, performer and stage. Such shots confer authority upon performers and assert their sexual charisma, often crudely, by highlighting the erogenous areas/zones of performers. On the other hand high angle shots in music videos, as in film, give the viewer a sense of power and mobility."
- Gives the effect and reminds the audience that they are watching a show
- Artists sexuality is highlighted through use of low camera angles
- Artists sexuality is highlighted through use of low camera angles
Dolly Shots
"Most music videos make such extenstive use of the dolly that a static shot seems anomalous (when it is still it seems out of place). The dolly shot keeps the video moving, it starts almost invariably as soon as the video begins, and only ceases towards the end. It provides a simple way for a music video to catch and sustain a song's momentum."
-Gives constant movement to the video
Editing
"quick cutting on the beat"
-This is also known as rhythmic editing.
-Every edit and shot needs to be in sync with the rhythm of the song.
-'Rhythmic basis closely connected to the song'
-Editing on the beat reminds the audience of the rhythm and importance of the song
"edits in music videos come far more frequently than in film"
"Music video editing bears a far greater responsibility for many elements than does classic Hollywood film editing"
"Music video editing bears a far greater responsibility for many elements than does classic Hollywood film editing"
-Dramatic edits are made to remind the audience that they are not watching a film (more relative to music videos with a narrative)
-Draws the audiences attention to the techniques being used
-There are lots of very short, quick edits used in music videos, these build up a montage and often tell the sotry of the video (progress the narrative)
-Draws the audiences attention to the techniques being used
-There are lots of very short, quick edits used in music videos, these build up a montage and often tell the sotry of the video (progress the narrative)
"the editing in music videos works hard to ensure that no single element (the narrative, the setting, the performance, the star, the lyrics, the song) gains the upper hand."
-The narrative and video must not distract the audience from the song.
30 Degree Rule
When you break the 30 degree rule it is called a Jump Cut, to avoid this the camera should move 30 degress between edits to avoid this.
Jump Shots
A sharp awkward edit that looks clumsy, regularly used in music videos. Created when the 30 degree rule is not kept to. Jump cuts are used to draw the audiences attention to the techniques being used.
180 Degree Rule
This rule ensures that you do not disorientate the audience by breaking this rule. The audience should maintain a position between edits in term of orientation.
Graphic Match
Edits between objects which are connected through colour and shapre, in sequence. This creates fluency.
Match on action
Using a series of edits where different people/objects are doing the same thing i.e. close up on someone running, then cuts to a different close up of someone else running.
Intertexuality
Making reference to other media texts e.g. in Lady Gaga's 'Telephone' the reference to Kill Bill through the car 'Pussy Wagon'
30 Degree Rule
When you break the 30 degree rule it is called a Jump Cut, to avoid this the camera should move 30 degress between edits to avoid this.
Jump Shots
A sharp awkward edit that looks clumsy, regularly used in music videos. Created when the 30 degree rule is not kept to. Jump cuts are used to draw the audiences attention to the techniques being used.
180 Degree Rule
This rule ensures that you do not disorientate the audience by breaking this rule. The audience should maintain a position between edits in term of orientation.
Graphic Match
Edits between objects which are connected through colour and shapre, in sequence. This creates fluency.
Match on action
Using a series of edits where different people/objects are doing the same thing i.e. close up on someone running, then cuts to a different close up of someone else running.
Intertexuality
Making reference to other media texts e.g. in Lady Gaga's 'Telephone' the reference to Kill Bill through the car 'Pussy Wagon'
No comments:
Post a Comment