Introduction to Music Videos

Music video's come in various forms, in which all sell and promote the artist/band's music in a way which communicates to their target audience and beyond.
In this A2 media coursework analysis, production and evaluation of the product will occur as in a group of three,we have created our own record label 'ELJAFproductions' (Elliot, Jamie and myself) and shall make our own original music video for an upcoming band. To accompany this video as a production group we shall produce our own album cover, promoting the single in the video.
The work that I shall conduct to achieve a high standard will be split into research, planning, production and evaluation.
Research

• Marketing a band- this will include research into different marketing stratergies, and how current a band uses these so, these shall be applied to marketing our own pretend band. Which will all be displayed in a powerpoint. All this work will all benefit in the marketing process of our own band.
• Analysing music videos- this will allow myself to gain a knowledge of how codes and conventions are used in current music videos and how these are challanged by original music videos.
• Analysing album covers- this research will also be applied to when creating our own artwork as the knowledge recieved through analysis of codes and conventions will become apparent.

Planning

• An account of any group descisions and discussions of what will be produced.
• Storyboards- collective ideas of what our music will include and look like.
• Brainstorms- a collection of ideas.
• Initial ideas.

Production- the process of creation of the video.


Evaluation- an analysis of the finished products; what went well, how we worked as a group etc.